HH Sheikh Mansoor Festival presence at ATM, Dubai

Impressive stand greets visitors at 4-day show

HH Sheikh Mansoor Bin Zayed Al Nahyan Global Arabian Horse Flat Racing Festival presented itself through an innovative and impressive stand at the Arabian Travel Market (ATM) 2016 which opened in Dubai on Monday, April 25.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the four-day event was inaugurated by HH Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council and HH Sheikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and CEO of Emirates Airline and Group.

Now in its 23rd year, the 2016 edition of ATM is being held at the Dubai World Trade Centre from April 25 until April 28.

The HH Sheikh Mansoor Festival stand is part of the over 400 main stand holders representing 86 countries, with more than 25,000 visitors expected to attend the Middle East's longest running and largest trade event.

“The HH Sheikh Mansoor Bin Zayed Al Nahyan Global Arabian Horse Flat Racing Festival has been a regular participant at the ATM shows. In the past we have had thousands visit our stand and seek information about the Festival’s activities which focus on promoting the Purebred Arabian horse and Abu Dhabi – the capital of the world’s Arabian racing,” said Ms Lara Sawaya, Executive Director of the HH Sheikh Mansoor Bin Zayed Al Nahyan Global Arabian Horse Flat Racing Festival, Chairperson of the International Federation of Horse Racing Academies (IFHRA), Chairperson of Ladies & Apprentice Racing Committees in the International Federation of Arabian Horse Racing Authorities (IFAHR).

“We have brought out a special booklet for this ATM show and the focus has been on the 2016 World Arabian Horse Racing Conference which will be held in Rome from May 24 to 30, 2016,” she added.

“The Arabian Travel Market (ATM) is one of the biggest in the region and the HH Sheikh Mansoor Festival has benefitted by participating in this show,” Ms Sawaya said.

The HH Sheikh Mansoor Bin Zayed Al Nahyan Global Arabian Horse Flat Racing Festival is sustained by the Abu Dhabi Tourism and Culture Authority and coordinated by Abu Dhabi Sports Council, with National Feed and Flour Production and Marketing Co. LLC as associate sponsors, IPIC as Strategic Partner, The  National Archives as the official partner and Emirates airline as the official carriers, in cooperation with Emirates Racing Authority, IFAHR, Emirates Arabian Horse Society, Ministry of Foreign Affairs, General Authority of Youth and Sports Welfare  and sponsored by Ayadii LLC, Global United Veterinary Services LLC, Bloom, Petromal, Rise General Trading Co. LLC, Hayatna, Wathba Stallions, Abu Dhabi Falconers Club, Emirates Falconers Club,  Mohamed Bin Zayed Falconry and Desert Physiognomy School, Abu Dhabi National Exhibition Centre (ADNEC), Al Awani General Enterprises, Kabale, Omeir Travels, Dr Nader Saab Switzerland, Laboratories Fadia Karam Cosmetics, YAS Channel, Racing Post, Paris Turf,  Al Wathba Centre, the UAE's General Women's Union, The Supreme Council for Motherhood and Childhood, the HH Sheikha Fatima Bint Mubarak Ladies Sports Academy, Abu Dhabi International Hunting and Equestrian Exhibition 2016, Abu Dhabi Equestrian Club, Eastern Mangroves Suites-Abu Dhabi by Jannah, Anantara Eastern Mangroves Spa and Resort.

Source: HH SH Mansoor Global Arabian Flat Racing Festival / Satya Narayan
Photo: Morhaf Al Assaf